Menu

Brand Identity

BRAND IDENTITY

BRAND IDENTITY IS THE MOST POTENT WEAPON IN THE MARKETER'S ARSENAL. CREATING A BRAND THAT IS TIMELESS, DISTINCTIVE AND POWERFUL CAN HELP YOUR BRAND STAND OUT FROM COMPETITORS. BRAND IDENTITY REPRESENTS HOW A COMPANY WANTS TO BE SEEN AND HOW THE COMPANY ILLUSTRATES IT'S IMAGES. 

 A brand identity for your business takes time and a thoughtful examination of what makes you unique. All the components related to a product, Service, Company, or person is brand identity. Some of these items are the name, logo, tone, tagline, typeface, and shape that create an appeal. Brand identity is a separate category from Brand image. Brand identity is the message the consumer receives from the product, person, or thing. The brand identity will connect product recognition. For instance, a recent Street survey was done by asking people on the street to tell them the first product that comes to their mind when they hear the word Bose? Unanimously, it was the headphones. Clearly, bose established the brand identity for their headphones. Brand identity should be a consistent message received by its audience. If a portion of the identity is a particular shade, consistency of the color is imperative in maintaining the product identity. The identity must match the image projected to the public.

  THE PURPOSE OF BRAND IDENTITY :

setting guidelines and consistency. Whether the product is a person, image, or an item, consistency exhibits, product leadership, marketing, supporting operation. Consistency in identity projects the corporate culture that surrounds the product.

  THE KEY ITEMS IN BRANDING:

  The most essential thing in branding is Clarity of what is being offered, whether it is a product, service or person. Image consistency play a huge role in branding. Branding is the big plan. It describes the expected results of a product or individual. The reputation of the product or person is essential to The Branding results. As seen with many celebrities, they're branding starts off great, but the product, the celebrity, couldn't maintain the image painted for Success. So it is often short-lived for the celebrity when they are unable to maintain the promise that was promoted in their branding when it comes to the physical item or service offered, the quality is quite often The Branding technique referenced. If the quality decreases, branding results, a false image and the reputation diminished

BRAND BUILDING           CREATIVE INPUT & TOOLS