Brand management begins with having a thorough knowledge of the term brand it includes developing a promise, making that promise, and maintaining it. It means defining the brand, positioning the brand, developing the brand, and delivering the brand. Brand management is key to business success because it is the umbrella term that describes all the facets of design, placement, marketing, advertising, and distribution that Foster identifying and developing brand personality. The idea that a dedicated team of Marketers focuses on one particular brand and that one brand manager drives all the Key activities that support that brand, is the central idea of brand management as it was first conceived.
BRAND MANAGEMENT IS A COMPLETE MANAGEMENT APPROACH.
brands have a powerful influence, not only on customer engagement but also on the management of an Enterprise. The pivotal point of brand management is trust. Without trust, the brands promise is broken. Consumers generally believe that they can trust the brand, to me also are elements of the Brand's promise. For example Allstate Insurance promises that you're in good hands. If an Allstate agent did not show up after car accident, that Brands promise would be broken. Once the consumers generally Express brand Affinity, the trust brand manufacturer can often accelerate the trust stage with the new to the brand consumers. Certainly social media networking functions in this way. brand identity defy in the form of logo, design, colors, shapes, and lettering are all intended to get the consumers attention and to convey the Brand's personality. Naturally, associating a brand with celebrities, such as a beauty product touted by actress Jennifer Aniston came to his influence customer affinity for a brand.
TYPES OF BRANDS:
PRODUCT - attainable product is the most common thing associated with a brand. If more than one product is included in the brand, then a unifying attributes should be present. For example classic Coke is a brand but the various Coca-Cola beverages also constitute a brand.
SERVICES - Services, rather than products, can be a brand in which activities are conducted, such as delivery of solutions to meet consumer needs for a labor of some type. For example, local IT consultancy that makes house calls and Promises to get your desktop up and running in 2 hours is a brand. A service brand can be impacted negatively or positively by who provides the service, how the service is conducted, where the services provided, and how individualized customers perceive the service provided to them. Each of these variables can add to service differentiation in the mind of consumers.
INDIVIDUAL PERSON - people can have their own brand based on personality, Charisma, position, Fame, and influence. This is where the term brand ambassador comes from. For example the Emily post Institute has Brand ambassadors that visit businesses To share their perspective on the business etiquette. As media has burgeoned as I said, the idea that a person can be a brand has emerged. In the common vernacular, the brand is substituted for the image, but they are not synonymous. A person's image is not necessarily marketable, in the true sense of the word. A politician is a good example of an individual person brand in which the brand must project attractively to the politicians constitute and negative spin must be curtailed.
ORGANIZATION -Enterprises that deliver services or provide products or Brands. The qualities that people associate with a company, constitute the building blocks of a brand. Brand perceptions are dependent upon consumer experience. Consumer experience to the intentions that are revaled. whether purposely or Not, by the employees at all levels of the organization. One example is Virgin Airlines and its CEO Richard Branson. The airline positions itself as being low-cost but offering stellar customer service, and it has delivered on both fronts. And, CEO Branson is so sufficiently well know he is recognized as having his own distinctive individual person brand.
EVENT - event brands are associated with a customer experience that is derived largely from attending the event, or from a strong connection to the purpose of the event held. But a large or small, event friends are inevitably tied to the fun, professional affiliation, or social cause that is the basis for the event. The Olympics is one of the most prominent event Brands and is the epitome of brand loyalty in which each Nation is cheering on its Homeland athletes
Brand Management is an art and the process of creating and developing a brand and maintaining it. Brand Management helps to manage the tangible and intangible characteristics of a brand. A competent brand management includes brand identity, launching of the Brand and maintaining the brand's position and reputation in the market
In marketing, brand management is the analysis and planning on how that brand is perceived in the market.Developing a good relationship with the target market is essential for brand management. We cover all marketing strategies social media sites, issues and anything else related to the brand.